Kenya's First Fitness-Inspired Clothing Line
Premium quality hand-crafted African-themed apparel for women, men, and kids
Who We Are
We are Kenya's first fitness-inspired clothing line. We create locally premium quality hand-crafted African-themed apparel for women, men, and kids. Every piece is designed with the thought of "comfort and freedom of movement" allowing everyone to move with ease — from sprinting on the track to walking your dog or crushing it in the gym.
The company sells its products locally and globally through pop-up markets and online. Lyft Apparel consists of a highly dedicated team of five, all passionate about redefining activewear with Kenyan pride.
Founded
June 2017
Handcrafting athleisure since 2017Founder & Owner
Isaac Githuku
Visionary behind Lyft ApparelTeam Size
5 Dedicated Members
Passionate about excellenceTarget Audience
Ages 25-45
Medium to high economic levelOur Mission
To produce high-quality stylish, and affordable athleisure products that inspire people to lead an active life.
Our Vision
We aim to inspire and motivate a community that is bonded by the will of improvement; becoming better, stronger, and healthier together.
Our Products
Premium activewear for every body and every movement
Fitted Joggers
Men & WomenHoodies
All SizesT-Shirts
Men & WomenVests & Stringers
Men & WomenBomber Jackets
UnisexShorts
Men & WomenHats
AccessoriesSwimwear
Coming SoonOur Goals
Building the future of Kenyan activewear
Global Recognition
Become a well-renowned athleisure brand with an authentic African flair, recognized worldwide.
Product Expansion
Expand our product line to include swimwear, leggings, athletic socks, compression pants, bras, and fitness accessories, creating massive job opportunities.
Community Impact
Host fitness-inspired events that entertain, inspire, and elevate the fitness industry in Kenya.
Meet the Owner
Lyft Apparel company is a Nairobi-based company which was founded and is owned by Isaac Githuku. With a vision to create premium activewear that celebrates Kenyan craftsmanship, Isaac has built a brand that combines quality, style, and cultural authenticity.
Under his leadership, Lyft Apparel has grown from a small startup to Kenya's first fitness-inspired clothing line, serving customers locally and globally while uplifting local communities through ethical production practices.
The Dedicated Team
A passionate team of five driving the Lyft vision forward
Isaac Githuku
Founder & Director
Lead Designer
Creative Direction
Production Manager
Quality Control
Customer Experience
Client Relations
Operations Lead
Logistics & Growth
See Us in Action
Follow our journey and see real customers wearing Lyft Apparel
Follow @lyftapparelke